Creasprint score: how to know if our content is performing

When you manage an SME, a startup or are a marketing manager, social networks can quickly become a headache. What content works? Should we focus on commitment or reach? Do my publications really get results?

Chez Creasprint, we created the Score Creasprint to make it all easier for you. One Clear, visual and useful score that helps you track your performance, adjust your strategy, and make decisions more quickly — without having to dive into Excel tables and without the need to be an expert.

What is the Creasprint Score?

It is a performance indicator designed for businesses that simply want to know if their content is effective.

A distinction is made between:

• The content score, assigned to each publication individually.
  
  
• The Overall score, which gives an average of your performances across all your publications and networks.
  
  

Clearly, you will know What works, what needs to be optimized, and what needs to be amplified (for example through sponsorship or recycling).

3 goals, 1 clear method

The Creasprint Score is based on three main goals that every content strategy aims to achieve:

• Notoriety : Do your publications reach a lot of people?
  
  
• Community : Do your subscribers interact (likes, comments, shares)?
  
  
• Conversion : Do your posts generate clicks or traffic?
  
  

Each score is calculated based on the objective that you have set as a priority. If your goal is to create an engaged community, engagement will have more weight in the score than reach or clicks.

🎯 Result: a score customized, which reflects your reality is contextualized according to your number of subscribers, for example.

How do you interpret the content score?

Each publication gets a score (in%) that indicates How well did she perform in relation to the intended objective. Here's how to read the result:

• 🥶 Less than 5% : The post did not work well. Reproducing this type of content is avoided.
  
  
• 🙂 Between 5 and 10% : That's fine, but can be optimized.
  
  
• 😃 Between 10 and 15% : Good performance. To be reused or reinforced.
  
  
• 🤩 Over 15% : Great! You can even think about sponsoring.
  
  

The objective is not to “rate” to judge, but to Understand to adjust.

The overall score: your simplified dashboard

The overall score is a Average performance of all your publications. It allows you to have a overview on your social networks : are they progressing? Are they stagnant? Or on the contrary, are you in an upward dynamic?

It is a great tool for:

• Your monthly reports.
  
  
• Team meetings.
  
  
• Presentations to management or customers.
  
  

No more spending hours compiling statistics: At a glance, you have a clear overview of your results.

Why is it useful (really)?

The Score Creasprint is not a gimmick. It is designed to make you Save time, make the right decisions And boost your results.

✅ Compare your publications with each other

You can immediately see which content is performing according to your goals, and which ones deserve to be redesigned.

✅ Adjust your strategy as you go

One month your posts get good engagement but a low reach? Maybe it's time to review your formats or hashtags.

✅ Track your progress

See if your efforts are paying off. Is your overall score going up? Are your new approaches working better? You finally have a reliable base to pilot.

✅ Federate your team

With a clear, easy to understand score, everyone — from the content creator to the marketing director — Speak the same language. It is motivating, and especially useful for making progress together.

How to use it on a daily basis?

Here are some concrete examples of how to use the Creasprint Score in your routine:

• Select the contents to be recycled : a post that got more than 15% deserves to be republished or made into a video, because it has already proven its effectiveness.
  
  
• Identify publications to sponsor : why inject budget into an average post, when you have a nugget?
  
  
• Prepare your creative briefs : your scores help you to guide your teams or partners (internal or external) on the tone, format or messages to focus on.
  
  
• Justify your decisions to management : no need to argue blindly anymore. You have clear numbers to support your choices.
  
  

Conclusion: A clear note to better decide

At Creasprint, we believe that performance should not be reserved for big brands or data analysts. The Creasprint Score is a accessible tool, simple but powerful, that helps you:

→ Create more effective content
→ Understand what really works
→ Making informed decisions
→ Unite your teams around your results

It's much more than a score. It is your new strategic reflex to increase your presence on social networks.

Ready to see how your posts really perform?
👉 Discover Creasprint and start scoring smartly.

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